Becherovka Image Campaign

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Our image campaign invites you to embark on a journey through time and taste, celebrating the timeless allure of Becherovka's signature bottle.

The campaign comprises three spots, each focusing on different aspects: one on the herbs, another on the bottle itself, and the last highlighting the perfect serve. The entire campaign is rendered in 3D to emphasize that Becherovka is an ode to the past, a toast to the present, and a promise of the future. In the final shots, we convey that the bottle is so recognizable that it doesn't need to have a finished look. Therefore, we leave it unfinished, resembling either crystals or herbs.